Search Engine Optimization (SEO) is a process which improves the position of a website in the ‘organic’ or unpaid section of search engines.
Search Engines want to deliver immediate, relevant, and important information to their users and give websites with those characteristics the highest rankings.
Through advanced programs called web crawlers, search engines are continuously scanning websites for content and updates so they can index the site for web search purposes. Once the data is pulled for the websites, it is processed through an extensive series of algorithms where ranking is determined through a multitude of factors. Fortunately, many of those factors can be altered in order to improve a website’s ranking.