Choose a Plan
Standard

Advanced

Premium

Platinum

$350$550$850$1,250
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Simple questionnaire
✔ YES

✔ YES

✔ YES

✔ YES

Website audit
✔ YES

✔ YES

✔ YES

✔ YES

Competitive research
✔ YES

✔ YES

✔ YES

✔ YES

Phone consultation
NO

✔ YES

✔ YES

✔ YES

Keywords
Keyword list presentation
✔ YES

✔ YES

✔ YES

✔ YES

Web-Site keywords
✔ YES

✔ YES

✔ YES

✔ YES

Marketing keywords
✔ YES

✔ YES

✔ YES

✔ YES

Latent semantic analysis
NO

✔ YES

✔ YES

✔ YES

Competitor keyword
NO

✔ YES

✔ YES

✔ YES

Suited keywords
up to 50

up to 100

up to 150

up to 200

Keyword finalization
25

50

75

100

On-Going Content Updates
On-site SEO Enhanced Content Editing
NO

NO

NO

✔ YES

Hootland will edit content

YouTube SEO Enhancement
NO

NO

NO

✔ YES

Hootland will edit content

Provide List of Content Request Editing
✔ YES

Client Editing

✔ YES

Client Editing

✔ YES

Client Editing

✔ YES

Hootland will edit content

Website Analysis
Website structure analysis
✔ YES

✔ YES

✔ YES

✔ YES

Content analysis
✔ YES

✔ YES

✔ YES

✔ YES

Competitive analysis
✔ YES

✔ YES

✔ YES

✔ YES

Traffic source analysis
✔ YES

✔ YES

✔ YES

✔ YES

Link analysis
✔ YES

✔ YES

✔ YES

✔ YES

Site Diagnostics
Broken links & more
List Provided

List Provided

yes
Hootland will fix links

yes
Hootland will fix links

Indexing issues & more
NO

✔ YES

✔ YES

✔ YES

Issues summary
✔ YES

✔ YES

✔ YES

✔ YES

Initial rank report
✔ YES

✔ YES

✔ YES

✔ YES

Webmaster Accounts
Reports to Decrease errors & warnings
✔ YES

✔ YES

✔ YES

✔ YES

Google Analytics setup
✔ YES

✔ YES

✔ YES

✔ YES

Google Webmaster setup
✔ YES

✔ YES

✔ YES

✔ YES

Yahoo Webmaster setup
NO

✔ YES

✔ YES

✔ YES

Bing Webmaster setup
NO

✔ YES

✔ YES

✔ YES

On-Page Optimization
Meta description Optimization
✔ YES

✔ YES

✔ YES

✔ YES

Page Title & Header tags
✔ YES

✔ YES

✔ YES

✔ YES

Robots.txt
✔ YES

✔ YES

✔ YES

✔ YES

Keyword density
✔ YES

✔ YES

✔ YES

✔ YES

Navigation
Spider Friendly Nav
✔ YES

✔ YES

✔ YES

✔ YES

XML Site Map
NO

✔ YES

✔ YES

✔ YES

Internal Link Structure
NO

✔ YES

✔ YES

✔ YES

XML Sitemap Submission to Google
NO

✔ YES

✔ YES

✔ YES

XML Sitemap Submission to Yahoo
NO

✔ YES

✔ YES

✔ YES

XML Sitemap Submission to Bing
NO

✔ YES

✔ YES

✔ YES

Content Optimization
Fix spider stoppers or trouble spots on website
NO

NO

✔ YES

✔ YES

Canonicalization for duplicate pages
NO

NO

✔ YES

✔ YES

H1/H2 tags optimization
✔ YES

✔ YES

✔ YES

✔ YES

Image alt tags optimization
✔ YES

✔ YES

✔ YES

✔ YES

Content re-writing with right keyword density (on request)
$50/Page

Up to 5 pages

Up to 10 Pages

Up to 15 Pages

Re-optimization and tweaking to enhance positions
NO

✔ YES

✔ YES

✔ YES

Off-Page Optimization
Local search website optimization
1 Per Month

3 Per Month

5 Per Month

10 Per Month

Local search engine submission
1 Per Month

3 Per Month

5 Per Month

10 Per Month

Google Places optimization
✔ YES

✔ YES

✔ YES

✔ YES

Bing Local Listing Center optimization
NO

NO

✔ YES

✔ YES

Directory Submission
General submission to major search engines
✔ YES

✔ YES

✔ YES

✔ YES

Social Media Optimization
Article re-writing on request (non technical)
NO

NO

1 Per Month

2 Per Month

Article submission of the written article
NO

NO

15 Per Month

30 Per Month

Press release writing
NO

NO

NO

1 Per Month

Press release submission of the written press release
NO

no

no

10 Per Month

Blog writing on request (non technical)
no

no

1 Per Month

2 Per Month

Blog submission of written blog
no

no

15 Per Month

30 Per Month

Social bookmarking on major sites
no

no

15 Per Month

30 Per Month

Classified ads creation on request
no

no

1 Per Month

2 Per Month

Social Media Posting
no

no

1 Social Media / 1 Post weekly

2 Social Media / 1 post each weekly

Video promotion (video provided by client)
no

no

4 Per Month

10 Per Month

Social Integration
Install Google Plus
✔ YES

✔ YES

✔ YES

✔ YES

Install Facebook
✔ YES

✔ YES

✔ YES

✔ YES

Install Twitter
no

✔ YES

✔ YES

✔ YES

Install Social Bookmarking
no

no

✔ YES

✔ YES

Reporting – Ranking
Rankings summary
Bi-Monthly

Monthly

Bi-Weekly

Weekly

Ranking improvements and declines summary
BiMonthly

Monthly

Bi-Weekly

Weekly

Reporting – Competitive Research
Competitive ranking intelligence
Every 12 Months

Every 6 Months

Quarterly

Monthly

Competitors backlink intelligence
Every 12 Months

Every 6 Months

Quarterly

Monthly

Competitors keyword research & spying
Every 12 Months

Every 6 Months

Quarterly

Monthly

Reporting – Comprehensive Social Media Monitoring
Facebook, Twitter, Digg, Foursquare, LinkedIn, Google+
no

no

✔ YES

✔ YES

Vimeo, Meetup, Yelp,YouTube, AddThis, Google Analytics
no

no

✔ YES

✔ YES

Support and Advice
Email Support
✔ YES

✔ YES

✔ YES

✔ YES

Phone Support
no

no

✔ YES

✔ YES

Live Instant Message Support
✔ YES

✔ YES

✔ YES

✔ YES